In India, the organic and eco-friendly paint market is divided between government-backed initiatives, specialized eco-startups, and “green” ranges from major brands.
Here are the leading manufacturers in India:
1. Government-Backed & Specialized Manufacturers
These are the most “organic” options, often using traditional ingredients like cow dung, lime, and plant oils.
- Khadi Prakritik Paint (KVIC):Launched by the Khadi and Village Industries Commission, this is India’s first cow-dung-based paint. It is non-toxic, odorless, and has natural anti-fungal properties.
- Manufacturer: Primarily manufactured by Kamdhenu Natural Paints (Orgo Jivan Organics) and licensed to various MSME units across India (e.g., Swasti Naturals in Ghaziabad, Dhara Organics in Raipur).
- SidVig Co Paints: A pioneer in cow-dung-based acrylic emulsions and distempers. They offer a huge range of colors (over 200 shades) and are marketed as a natural disinfectant.They have manufacturing Plant in Tamil Nadu, Karnataka, and other South India Cities..
- Vaidik Paints / Swati Naturals: Based in the Delhi-NCR region (Muradnagar/Ghaziabad), they specialize in “Vedic” emulsions and distempers made from natural minerals and cow dung.
2. Premium Eco-Friendly Ranges (Major Brands)
While these companies also make standard chemical paints, they have launched specific “Natural” or “Low-VOC” lines to compete in the organic space.
- Asian Paints (Nilaya Naturals): Marketed as India’s first line of organic paints from a major brand. It uses ingredients like soya bean, castor seeds, and neem oil. It is VOC-free and completely breathable.
- Berger Paints (Silk Breathe Easy): A high-end emulsion designed to improve indoor air quality. While not 100% organic, it is certified for being low-VOC and free of formaldehyde and heavy metals.
- Nippon Paint (Odour-less AirCare): Specifically formulated to absorb indoor pollutants like formaldehyde. It uses “Active Carbon Technology” and is very popular for nurseries and hospitals.
- Dulux (Better Living Air Clean): A bio-based paint that uses natural ingredients like bamboo charcoal and tea tree oil to purify indoor air.
3. Regional & Emerging Eco-Brands
- Laxmi Organic (Jaipur): Known for producing cost-effective eco-friendly white paints and emulsions.
- StarShield (Ghaziabad): Focuses on specialized eco-friendly coatings, including high-gloss and heat-reflective paints that are water-based and low-VOC.
- Dezi Enterprises (Meerut): A growing manufacturer of eco-friendly emulsion paints that provide a matte finish without the harsh chemical smell.
Which one to choose?
| Feature | Khadi Prakritik / SidVig Co | Nilaya by Asian Paints | Berger / Nippon / Dulux |
| Main Ingredient | Cow dung, Lime, Minerals | Soya, Castor, Neem Oil | Water-based, Plant extracts |
| Best For | Maximum eco-safety & rural support | High-end luxury finish + Organic | Air purification & ease of cleaning |
| Availability | KVIC outlets & niche suppliers | Premium dealers only | All major paint shops |
| Price Point | Economical (₹250–₹400/L) | Premium (₹450+/L) | Mid-to-High |