Khadi Prakritik Paint is India’s first natural, cow dung-based wall paint, developed by the Khadi and Village Industries Commission (KVIC). Inspired by the traditional Indian practice of coating walls and floors with cow dung, this innovation blends ancient wisdom with modern technology. It plays a multi-faceted role in India’s economic, environmental, and rural landscapes:

1. Environmental Stewardship (Eco-Friendly & Non-Toxic): Traditional synthetic paints contain high levels of Volatile Organic Compounds (VOCs) and dangerous heavy metals (like lead, mercury, chromium, and arsenic). Khadi Prakritik Paint contains negligible VOCs, is entirely chemical-free, and leaves a much smaller carbon footprint, heavily contributing to sustainable architecture and green building practices in India.
2. Promoting Rural Economy & Farmer Income: By transforming cow dung—a heavily available farm agricultural residue—into a commercial raw material, the paint provides a vital, steady secondary income stream for local farmers and gaushalas (cow shelters).
3. Public Health and Well-being (Ashta Laabh): The paint offers eight distinct natural benefits (Ashta Laabh), including being naturally anti-bacterial, anti-fungal, odorless, and acting as a natural thermal insulator (keeping interiors cooler in the summer and warmer in the winter).
4. Fostering Decentralized Entrepreneurship: KVIC does not strictly centralize production. Instead, it transfers the manufacturing technology via licensed agreements to local entrepreneurs, creating jobs and supporting local manufacturing hubs across different states.

Authorized Manufacturer & Distributor of Khadi Prakritik Paint

Sidvig & Co. (operating out of Chennai, Tamil Nadu) serves as a critical local bridge in the decentralized network envisioned by KVIC to bring Prakritik Paint to consumers. They connect with the movement in the following ways:

• Authorized Manufacturer & Distributor: Sidvig & Co. is a registered manufacturer and distributor that utilizes the scientific formulation and licensed technology standards set by the Prakritik Paint Manufacturers Association (PPMA) and KVIC.
• Regional Supply Chain Integration: While the technology was developed nationally, localized enterprises like Sidvig & Co. ensure that the paint is actively manufactured, packaged, and distributed in the southern regions of India, making sustainable organic paint accessible to a broader audience.
• Product Line Application: They manufacture and supply diverse formulations based on this cow dung technology, including:
  • Prakritik Cow Dung Primers (Interior & Exterior variants)
  • Prakritik Cow Dung Emulsion Paints (Matte finishes that dry within 4 hours, offering washability and waterproofing)
  • Damp-proof paint variants engineered specifically for managing moisture in construction.
• Commercialization & Market Trust: By obtaining Bureau of Indian Standards (BIS) compliant products and supplying them through major B2B platforms and local markets, Sidvig & Co. translates a rural development project into an commercially viable, off-the-shelf alternative to corporate chemical paint giants.

The primary authorized manufacturers, major distribution hubs, and prominent brands supplying cow dung paint across the South Indian states include the following:

1. Tamil Nadu

• Sidvig & Co. (Chennai): This is the premier, foundational manufacturer of Khadi India’s Prakritik Paint in South India. They operate a highly sophisticated, scientifically standardized manufacturing plant that processes raw cow dung into high-quality emulsions, primers, distempers, and wall care putties. They serve as the central supply hub for the entire southern region.
• V Associates / Prakritik Paint Mart (Karur): An established, authorized distribution and supply partner handling regional retail and institutional dealer networks across central Tamil Nadu.

2. Karnataka

• Prakritik Paint Mart (Bengaluru & South Karnataka Hubs): The state’s primary authorized trading network, coordinating supply across key zonal managers in Bengaluru, North Karnataka, and South Karnataka.

3. Kerala

• Prakritik Paint Mart Kerala: Palakkad serves as the primary gateway and distribution center for cow dung paint entering the Kerala market. They focus heavily on supplying breathable, anti-fungal, and high-moisture-resistant natural paints suited for Kerala’s tropical climate.

4. Telangana & Andhra Pradesh

• Desi Cow Dung Paints (Hyderabad): A key manufacturer and major distributor focusing on heritage-inspired, toxin-free organic paint formulations utilizing indigenous cow breeds. They supply across Hyderabad and the broader Telugu states.

Key Product Variants Available

South Indian manufacturers generally process the cow dung base into three distinct architectural categories, all of which can be tinted using universal water-based stainers:

1. Khadi Prakritik Distemper: A cost-effective, smooth matte finish designed primarily for breathable interior walls.
2. Khadi Prakritik Emulsion: Available in both Interior and Exterior grades. These are completely washable, highly durable, and act as natural thermal insulators (keeping interiors noticeably cooler).
3. Vedic Primers & Putties: Natural base-coats engineered to maximize paint adhesion and smooth out wall imperfections without heavy chemical additives.

If you are looking to source in commercial volumes or require specific dealer contact numbers for a particular district in the South, letting me know your exact location can help narrow down the nearest operational factory or authorized warehouse.

Give Us A Call

+91 63801 32758

Our Location

KHADI INDIA PRAKRITIK PAINT MANUFACTURING UNIT, Periyammanagar, Thaiyur, Chennai – 603103.

1. Primary Registered Manufacturer & Wholesaler

Sidvig & Co. (Chennai)

Sidvig & Co. is officially registered under the Prakritik Paint Manufacturers Association (PPMA) as the primary authorized manufacturer and distributor for Khadi India’s Prakritik Paint in Tamil Nadu. They cater heavily to B2B clients, eco-construction vendors, contractors, and retail dealers looking for wholesale volumes.

• Product Spectrum Available for Wholesale:
  • Prakritik Cow Dung Emulsions: Distemper, premium interior emulsions, and high-durability exterior emulsions (available in major commercial sizes such as 4L, 10L, and 20L buckles).
  • Organic Wall Primers: Natural surface preparation bases including Prakritik Premium and Promez primers.
  • Damp-Proof Solutions: Organic cow dung-based moisture barriers designed to protect masonry structures from heavy coastal rain weathering.
  • Wall Putty & Varnishes: Eco-friendly base-leveling compounds.
• Wholesale Logistics & Factory Presence: * Registered Office/Dispatch Hub: Padur, OMR Road / Kelambakkam area, Chennai, Tamil Nadu.
  • Contact Information: +91 63801 32758
  • Emails: sales@sidvig.com | info@sidvig.com

2. Institutional Wholesale Traders & Supply Partners

For regional sourcing, localized delivery, and project-based wholesale deals inside central or western Tamil Nadu, authorized trading houses handle bulk distribution lines:

V Associates (Prakritik Paint Mart – Karur)

Operating under the regulatory guidance of the PPMA, V Associates serves as an authorized large-scale direct trading house and wholesale supplier for central Tamil Nadu. They specialize in volume supply for commercial properties, green buildings, and local paint retail shops.

• Location: Karur, Tamil Nadu
• Focus Area: Bulk supply, Vastu-compliant natural paints, and logistical shipping to adjacent districts (Trichy, Madurai, Erode, Coimbatore).

Technical Advantages for Wholesale Procurement & Projects

If you are sourcing these organic formulations for large construction projects or commercial retailing, they comply with Bureau of Indian Standards (BIS) parameters while offering highly marketable, eco-friendly USPs:

• Thermal Insulation: The natural properties of processed cow dung reduce indoor temperatures significantly, serving as an attractive feature for tropical climates like Tamil Nadu.
• Anti-Fungal & Breathable: Naturally resistant to mold and mildew buildup—ideal for coastal environments with high humidity profiles.
• Zero Toxic Footprint: Free of volatile organic compounds (VOCs), lead, and mercury, ensuring immediate safety post-application.
• Highly Tintable: The base white paint easily blends with standard universal colorants to achieve any targeted shade or custom color palette required by architects or developers.

Enter Prakratik Paint—a revolutionary, eco-friendly alternative that brings ancient Indian wisdom into the modern construction industry.

What is Prakratik Paint?

Prakratik Paint (literally translating to “Natural Paint”) is an innovative, non-toxic paint developed primarily using cow dung as its main ingredient. While the idea of using cow dung on walls might sound primitive, this is a sophisticated, scientifically processed product launched by the Khadi and Village Industries Commission (KVIC) in India.

Through a refined manufacturing process, the dung is treated to remove any odor and bacteria, leaving behind a clean, fibrous base. This base is then mixed with natural binders and pigments to create a high-quality paint that looks and performs just like its chemical counterparts.

It generally comes in two variants:

1. Distemper Paint: Ideal for interior walls with a matte finish.
2. Emulsion Paint: A premium, washable finish suitable for both interior and exterior surfaces.

The Key Benefits of Prakratik Paint

The shift toward natural paint isn’t just about being “green”; it’s about creating a healthier living environment and supporting a sustainable economy.

1. Non-Toxic and VOC-Free

Standard paints release VOCs, which are responsible for that “new paint smell” but can cause headaches, nausea, and respiratory issues. Prakratik Paint is free from heavy metals (like lead, mercury, and chromium) and contains zero toxic chemicals, making it safe for children, pets, and the elderly.

2. Natural Thermal Insulation

One of the most impressive properties of cow dung is its natural insulating ability. Walls coated with Prakratik Paint act as a thermal buffer, keeping interiors cooler in the summer and warmer in the winter. This can lead to a noticeable reduction in air conditioning and heating costs.

3. Anti-Bacterial and Anti-Fungal

Cow dung has been used in traditional Indian households for centuries due to its natural disinfectant properties. Modern Prakratik Paint retains these anti-bacterial and anti-fungal qualities, preventing the growth of mold and mildew on damp walls—a common problem with synthetic paints.

4. Cost-Effective and Durable

Contrary to the belief that “natural” means “expensive,” Prakratik Paint is priced competitively with mid-range chemical paints. It offers excellent coverage and a long lifespan, typically lasting 3 to 5 years before needing a refresh.

5. Environmentally Sustainable

The production of chemical paint is a carbon-heavy process. Prakratik Paint, however:

• Reduces the carbon footprint of the building industry.
• Is biodegradable.
• Provides a secondary source of income for farmers and gaushalas (cow shelters), encouraging better animal welfare.

Comparison at a Glance

The Verdict

Prakratik Paint is more than just a trend; it is a return to a more harmonious way of living. By choosing natural paint, you aren’t just decorating your home; you are investing in your family’s health and supporting a circular economy that values nature over chemicals.

Whether you are building a new home or renovating an old one, going “Prakratik” ensures that your walls breathe as easily as you do.

Call

Tamil Nadu

• SIDVIG & CO (Chennai): One of the primary authorized manufacturers in the region. They produce both distemper and emulsion variants and are active in setting up distribution channels across the state.
• Prakritik Paint Mart Karur: Based in Karur, Tamil Nadu, they are a major licensed manufacturer under KVIC, providing pan-India delivery for their cow dung emulsions and primers.

Karnataka

• PV Enterprises (Mangalore/Udupi): Operates under the brand Prakrithik Paint. They focus on eco-friendly solutions and have a significant presence in the coastal Karnataka belt.
• Prakritik Paint Mart Karnataka: A prominent private manufacturer in Karnataka offering a wide range of colors. They specialize in cow dung-based acrylic emulsions and are known for products with thermal insulation and anti-bacterial properties.
• Kashi Enterprises (Bidar): A major manufacturer and supplier for northern Karnataka.
• Go Paints (Tumkur): Managed by Devraj Gowdnar, this unit is a key producer for the Bangalore-Tumkur industrial corridor.
• Priyanka Jadhav (Uttar Kannada): Another authorized manufacturing unit serving the Malenadu region.

Telangana & Andhra Pradesh

• Desi Cow Dung Paints (Hyderabad): A prominent distributor and manufacturer that emphasizes the “eco-chic” and heritage aspects of the product.
• Zebu (Hyderabad): Located in Kothapet, managed by Mrs. Peravali Bharathi.
• Unifier (Secunderabad): Managed by Snehitha Eshwarapu, focusing on organic paint solutions.
• National Mines and Minerals Dev Corp (Visakhapatnam): An authorized unit led by Naveen Kumar Mylavarapu.
• Shri Ramdoot Paint Industries (Anakapalli): Serves the coastal Andhra region.

Kerala

While large-scale manufacturing units are more concentrated in Karnataka and Tamil Nadu, Kerala has a strong network of authorized dealers:

• Nature Harmony Paints (Palakkad): A key distributor for the Malabar region.
• Prakritik Paint Mart Kerala: Based in Kerala, they are a major licensed manufacturer under KVIC, providing pan-India delivery for their cow dung emulsions and primers.
• Sindoora Prakritik Paint (Palakkad): Known for supplying natural cow dung-based paints.
• Nandi Enterprises: Located in Palakkad, specializing in Khadi India eco-friendly products.

Key Features of Gober Paint

If you are looking to become a dealer or use the product, these paints are typically:

• Anti-Fungal & Anti-Bacterial: Naturally resistant to mold and germs.
• Thermal Insulation: Helps keep interiors significantly cooler (usually by 3-5°C) during summer.
• Cost-Effective: Often priced 30-40% lower than premium chemical-based emulsions.
• Eco-Friendly: Zero VOC (Volatile Organic Compounds) and non-toxic.

Leading Cow Dung Paint Manufacturers in India

Based on market presence and certifications, here are the top manufacturers:

1. SidVig Prakritik Paint: The pioneer of cow dung paint in India. It is available in two forms: Distemper and Emulsion (Interior/Exterior).
2. Prakritik Paint Mart Karnataka: A prominent private manufacturer in Karnataka offering a wide range of colors. They specialize in cow dung-based acrylic emulsions and are known for products with thermal insulation and anti-bacterial properties.
3. Prakritik Paint Mart Kerala: Based in Kerala, they are a major licensed manufacturer under KVIC, providing pan-India delivery for their cow dung emulsions and primers.
4. Prakritik Paint Mart Karur: Based in Karur, Tamil Nadu, they are a major licensed manufacturer under KVIC, providing pan-India delivery for their cow dung emulsions and primers.

Sidvig & Co. (South India Focus)

Sidvig & Co. is a key player in the South Indian market.

• Location: Based in Chennai, Tamil Nadu (Thaiyur/Padur area).
• Significance: They are recognized as the first KVIC-authorized manufacturer of Khadi Prakritik Paint in South India.
• Products: They offer a full range of organic cow dung products, including:
  • Interior and Exterior Emulsions
  • Organic Primers
  • Damp-proof solutions
  • Wall Putty
• Contact Info: You can reach them at +91 63801 32758 or via email at info@sidvig.com. Their unit is located in Periyammanagar, Thaiyur, Chennai.

Other Notable Manufacturers in South India

• Prakritik Paint Mart Karnataka: Located in Karnataka, they are well-regarded for sustainable paint solutions in the region.
• Prakritik Paint Mart Karur: V Associates is proud to be an authorized trader of Khadi India Prakritik Paint products, operating under the guidance of the Prakritik Paint Manufacturers Association (PPMA)
• Prakritik Paint Mart Kerala: : Located in Kerala, they offer a variety of cow dung emulsions and distempers for distribution.

Key Benefits of Cow Dung Paint

• Thermal Insulation: Naturally keeps interiors cooler in summer and warmer in winter.
• Health & Safety: Non-toxic, odorless, and free from heavy metals or harmful Volatile Organic Compounds (VOCs).
• Protective Properties: Inherent anti-bacterial and anti-fungal qualities.
• Economical: Generally priced lower than premium chemical-based paints while providing similar durability (up to 15 years for some emulsions).

The paint itself was developed by the Kumarappa National Handmade Paper Institute (KNHPI), Jaipur, under the Khadi and Village Industries Commission (KVIC). SIDVIG produces the paint through a technology transfer agreement with KVIC.

Key Details About SIDVIG & Co.(Manufacturer of Khadi Prakritik Paint)

• Location: Chennai, Tamil Nadu (with distribution across South India).
• Role: An authorized manufacturer and dealer under the KVIC “Waste to Wealth” initiative.
• Products: They manufacture the full “Prakritik” range, including:
  • Prakritik Emulsion (Interior and Exterior)
  • Prakritik Distemper
  • Prakritik Primer & Putty
• Certifications: Their products are BIS (Bureau of Indian Standards) certified, ensuring they meet industrial quality and safety standards.

Why It’s Unique

SIDVIG & Co. uses cow dung as the primary raw material for these paints. This provides several natural benefits, often marketed as Ashta Laabh (Eight Benefits):

1. Anti-bacterial & Anti-fungal: Natural properties of cow dung help inhibit germ growth.
2. Thermal Insulation: It helps keep interiors cooler in summer and warmer in winter.
3. Eco-Friendly: Non-toxic, odorless, and contains negligible VOCs (Volatile Organic Compounds).
4. Cost-Effective: Usually priced lower than premium chemical-based paints.

Launched officially in 2021 by the Khadi and Village Industries Commission (KVIC), cow dung paint is now being hailed as a “green revolution” in the Indian construction and decor industry.

What is Cow Dung Paint?

Cow dung paint is a non-toxic, water-based paint where processed cow dung serves as the primary raw material. Unlike traditional “gobar” coatings that are applied raw, modern Prakritik paint undergoes a rigorous manufacturing process to become an odorless, smooth emulsion or distemper.+1

The Science Behind It

The paint is primarily composed of Carboxymethyl Cellulose (CMC) derived from cow dung.

• Cellulose & Lignin: These natural fibers provide excellent adhesion and UV resistance.
• Natural Binders: Ingredients like lime (calcium carbonate), neem extracts, and plant-based gums (e.g., Moringa gum) are used to ensure durability.
• Pigments: It is available in a white base that can be mixed with any colorant to create over 800 shades.

Key Benefits: The “Ashta Laabh” (8 Benefits)

The Indian government and manufacturers often market this paint under the “Ashta Laabh” framework, highlighting eight specific advantages:

1. Anti-Bacterial & Anti-Fungal: Cow dung has inherent antimicrobial properties that prevent the growth of mold and harmful bacteria on walls.
2. Thermal Insulation: It acts as a natural heat shield, keeping interiors 4–5°C cooler in the summer and warmer in the winter.
3. Non-Toxic & Eco-Friendly: It is free from heavy metals like lead, mercury, chromium, and arsenic, which are common in synthetic paints.
4. Odorless: Despite its source, the final product is completely odorless and even helps purify indoor air.
5. Cost-Effective: It is generally 20–30% cheaper than leading commercial brands.
6. Washable & Durable: Modern formulations are BIS-certified (Bureau of Indian Standards) and can be cleaned with water just like plastic emulsions.
7. Positive Vastu/Spiritual Energy: Many Indian consumers value it for its traditional “shubh” (auspicious) properties and its ability to reduce radiation.
8. Economic Empowerment: It creates a revenue stream for farmers, who can sell raw cow dung for approximately ₹5 per kg.

How It Is Made: The Manufacturing Process

The transition from “waste” to “wall paint” involves several sophisticated steps:

• Refining: Fresh cow dung is mixed with water and processed in a triple-disc refiner to create a fine, smooth pulp.
• Bleaching & Treatment: The pulp is bleached (often using hydrogen peroxide) to turn it white and neutralize any odor. This process extracts the CMC.
• Formulation: The treated base is mixed with calcium carbonate, binders, and natural preservatives like neem to prevent spoilage.
• Grinding: The mixture is ground into a fine paste to ensure a uniform, high-quality finish.

Where Is It Being Used?

Cow dung paint has moved beyond rural huts into diverse modern settings:

• Government Buildings: States like Chhattisgarh have mandated the use of cow dung paint for all government offices and schools to support local self-help groups.
• Eco-Resorts & Heritage Hotels: Architects focusing on sustainable “Green Buildings” use it for its rustic texture and cooling properties.
• Residential Homes: Urban homeowners seeking “low-VOC” (Volatile Organic Compound) options for kids’ rooms or allergy-safe environments.
• Temples & Religious Sites: Used to maintain the sanctity and traditional aesthetic of spiritual spaces.

Regional Hotspots

Production is decentralized across India to minimize transport costs and maximize local employment:

• Jaipur (Rajasthan): Home to the Kumarappa National Handmade Paper Institute, where the technology was developed.
• Chhattisgarh: Leading the country in production through its Gauthan (cattle shed) initiatives.
• Odisha, Uttar Pradesh, and Tamil Nadu: Seeing a rise in private entrepreneurs and KVIC-licensed units.

Cow dung paint is more than just a decorative choice; it is a bridge between India’s agricultural heritage and its sustainable future. By turning a byproduct into a premium building material, it addresses environmental pollution while putting money directly back into the pockets of rural farmers.

Here are the authorized dealers and manufacturers for Karnataka, Tamil Nadu, and Kerala, along with the specific types of paint they provide.

Authorized Dealers & Manufacturers

Types of Paint Provided

Prakritik Paint Marts typically offer products categorized into two main finishes, both of which are water-based and utilize cow dung as a primary raw material.

• 1. Khadi Prakritik Distemper:
  • Finish: Matte.
  • Usage: Generally for interior walls, though some variants are used for exterior surfaces in traditional settings.
  • Properties: Breathable, anti-fungal, and acts as a natural thermal insulator (keeping rooms cooler in summer).
• 2. Khadi Prakritik Emulsion:
  • Sub-types: Interior Emulsion and Exterior Emulsion.
  • Finish: Smooth Matte.
  • Properties: Washable, durable, and odorless. It is available in a white base that can be mixed with universal stainers to create various colors.
• 3. Allied Products:
  • Prakritik Primer: Used as a base coat to improve paint adhesion.
  • Vedic Wall Putty: Some centers also provide cow dung-based wall putty for a smooth surface finish.

Key Benefits of These Paints

• Eco-Chic & Non-Toxic: Free from heavy metals and harmful VOCs (Volatile Organic Compounds).
• Antibacterial: Natural properties of cow dung help inhibit bacterial and fungal growth.
• Cost-Effective: Often priced lower than premium chemical-based paints.

Here is a breakdown of why it’s gaining so much traction:

1. Eco-Friendly & Non-Toxic

Unlike conventional oil or plastic-based paints, Prakritik paint is heavy metal-free.

• Zero Lead and Mercury: Most commercial paints contain traces of these, which can be harmful over long-term exposure.
• Low VOCs: Volatile Organic Compounds are those “new paint smells” that cause headaches and respiratory issues. This paint is virtually odorless and much safer for indoor air quality.+1

2. Natural Thermal Insulation

One of its coolest (literally) features is its ability to regulate temperature.

• Heat Reflectant: It acts as a natural insulator. In the peak of summer, surfaces coated with Prakritik paint can be 3°C to 5°C cooler than those with standard synthetic paints.

3. Anti-Bacterial & Anti-Fungal

Cow dung has been used in Indian households for centuries for its purifying properties. Science backs this up:

• Natural Protection: The paint has inherent anti-fungal and anti-bacterial properties, preventing the growth of mold and lichen on your walls even in humid conditions.

4. Cost-Effective & Durable

You might expect a “niche” product to be expensive, but it’s actually quite the opposite.

• Budget-Friendly: It is generally cheaper than premium emulsion paints offered by big brands.
• Longevity: It offers a smooth, matte finish that is surprisingly durable and dries in just about 4 hours.

5. Socio-Economic Impact

By choosing this paint, you aren’t just helping your walls; you’re helping a larger ecosystem:

• Farmer Support: It creates a new revenue stream for farmers and gaushalas (cowsheds) by putting a value on bovine waste.
• Rural Employment: Most production units are designed to boost local manufacturing in rural areas.

Comparison at a Glance